12 Ecommerce Tools for Website Builders to Increase Sales
These days all it takes is a laptop and an idea to sell a product or service on the Internet. Running a successful e-commerce business, on the other hand, requires a deeper understanding of your market and the tools available to help you beat out the competition.
With the vast availability of e-commerce website builders like Shopify and Weebly, setting up shop has never been easier for code-illiterate entrepreneurs. Whether you’re just getting started or desperately need a site revamp, expanding your resources is a crucial component of success.
Your business model should include a concrete strategy for customer acquisition and retention. Not only should you analyze your success measures, you should anticipate and strategize your shortcomings. The advertising efforts that aren’t driving traffic are just as important as the ones that are.
- Google Analytics: It’s at the top of every list for a reason—it’s trusted, free, and fairly easy to navigate once custom filters are in place. Since it’s been around for ages, there is no shortage of free tutorials and blogs that will teach successful integration and best practices for analyzing e-commerce data specifically.
- RetentionGrid: As the name suggests, you’ll gain insight on what is arguably the biggest objective in ecommerce—customer loyalty. One of its neatest features is the automated lifecycle email campaign to remind customers of their last order and inspire repeat business.
Communication is everything
Have you ever contacted a business with a question or concern only to receive no response? Don’t be that business. Customers leave when you fail to provide and deliver through their channel of choice. Streamlining your communication efforts will make you timely and consistent.
- Zendesk: From cloud-based phone support to detailed text messages and an intuitive email platform that allows team members to “respond as one,” Zendesk continues to excel in all things communication. They’ve even partnered with Facebook messenger to deliver real-time order information.
- Kayako: Best suited for larger businesses, Kayako offers live chat support to mobile consumers and allows them to open tickets directly through your app. Categorize tickets by department and create automatic follow-up alerts.
Utilize direct marketing strategies
Of all the marketing strategies dominating the digital world these days, email still outperforms most channels by a landslide. McKinsey&Company revealed that email is 40 times more effective at customer acquisition than Facebook and Twitter. It’s an easy way to directly communicate new products or sales while also building brand awareness. The best marketing tools allow you to not only create and manage advertising drops but track and compare the performance of each.
- MailChimp: Build your own emails or use one of MailChimp’s custom designs for a standout product launch. Pull images from existing sites like Instagram or sync data from Shopify. Follow up each campaign with in-depth analytics such as click and open rates, subscription counts, and customer-specific data that reveals purchase history and trends.
- Emma: As the app states, it’s all about “reaching the right people with the right message at just the right time.” Dynamic content allows you to do just that—with custom message displays as unique as your visitors.
Got abandonment issues?
There are a number of reasons online shoppers abandon their shopping carts: shipping costs, payment security concerns, added taxes or fees, site crashes—best case scenario, they’re simply browsing. Your job is to pinpoint why your customers have jumped ship and what you need to do to bring them back aboard. Need a hint? Try ad retargeting and automated email recovery.
- Rejoiner: Boasting a yield of up to 4 times ROI and a 15% reduction in cart abandonment, this platform might prove to be your business’ secret weapon. Rejoiner offers systematically optimized email campaigns across all channels and automatically runs A/B split testing.
- Qualaroo: With average cart abandonment rates of 69%, prevention becomes a key component of sales metrics. Make sure you know what pages generate the highest bounce rate to determine why people are leaving or simply ask the customer with Qualaroo’s exit survey.
PPC and other basics
In the ever-changing world of SEO and social media, it’s important that business owners constantly reevaluate paid advertisements in an effort to analyze competition, current campaigns, and future strategies. Trends change frequently, so don’t be left in the dark with outdated marketing tactics.
- Google AdWords Editor: No doubt you’re already using AdWords, so why not increase efficiencies across every campaign? Editor allows you review, edit, and implement bulk changes much faster than the current AdWords interface permits.
- SpyFu: Gain valuable insight into the competition by learning their top keywords and ad rankings for paid and organic search. Quickly move your way to the top by eliminating bad keywords and following in the footsteps of successful brands.
Don’t underestimate the power of cross-promotion and good old-fashioned upselling. If you offer bundling discounts, for example, utilize a plugin to remind the buyer as they’re adding products to the cart. Product promotions should appear throughout your website in addition to your social media channels—especially upon checkout.
- Product Upsell: An add-on app to Shopify, Upsell encourages customers to purchase complementary products as they finalize their sale. Utilize promotions like BOGO or free shipping to increase conversion rates.
- Instagram: Yes, the photo sharing site can be a valuable cross-selling tool if you know how to use it. User engagement is crucial in promoting new products, sales, and contests. You’ve hit a gold mine when real customers are willing to showcase your product to their followers.
E-commerce tools take the hassle out of managing your online business with fully integrated cross-channel efficiencies. If you have a problem, trust the e-commerce industry already has a solution. It’s simply a matter of finding the right fit for your website builder.