5 Steps for Building a Superb Small Business Website
Small business owners and entrepreneurs know how much work it takes to make a company run. Work never stops, and it’s a 24/7, non-stop type of lifestyle. A website is one of the most important tools a business owner or entrepreneur will ever invest in. A well planned and built small business website creates brand identity, sells products or services properly. Beyond just selling a brand, it can attract new customers and gives small businesses a way to make sure their clients are getting high-quality customer service. It is imperative to plan out all of the details and needs for your site before building it. Set goals for the budget, know your audience and prepare for a successful future with your new online presence.
Step 1. Define a website builder budget and stick to it
Creating a budget is the first step any business owner should do before building an online web presence. Unexpected costs can quickly add up, throwing a budget out of wack and putting owners in the hole. Site123.com is a free website builder which offers 500MB storage and 1GB bandwidth to start. For those who need more, they have a premium monthly membership which is less than $10. The premium pricing tier includes 10GB storage, 5GB bandwidth, domain connection and the ability to manage web form messages through email.
Step 2. Understand your audience
Understanding your audience is key to planning out how a website should function. The website should be completely targeted towards the certain behaviors you wish to attract. Is your business targeting consumers or is it business to business? Think about how the website needs to solve the problems of your customers and clients. A great small business website should have contact information displayed, a secure e-commerce shop and most importantly built with user experience in mind. Think about the reasons behind creating the site and keep the audience in mind before making any choices based on your preferences.
Step 3. Consider the psychology of color and design
Harnessing the power of color on a website can be very powerful when it comes to branding and marketing. So, having basic knowledge of how colors work together can help a small business stand out in the crowd. Colors like orange, yellow and red convey excitement, friendliness, and optimism. Blue, on the other hand, helps convey trust and security. Choosing the right color scheme for your website can contribute to improving your branding efforts.
Step 4. Build a content strategy
Content strategy is the newest form of marketing, and every business needs to be doing it. Having a beautiful website is great, but what message do you want to convey to your audience? It is important to have a solid content strategy to beat competitors. Think about how you want to connect with customers and clients. Standardize the way you communicate on social media and share your brand with the world in positive ways. Reflect on how much content you will need and how often it needs updating. Brainstorm ideas on a regular basis about the type of content that needs to be created. Content is king and keeps users engaged.
Step 5. Set goals for maintenance, updates & growth
By using a website builder, small business owners can quickly launch a website and create an online store. Once the site is up, owners need to set goals for the future of their site. Therefore, they need to think about their vision of the future. How many products will they feature? How often will the site need to be updated or redesigned? Thinking about growth and setting goals can help owners keep up with and dominate the competition.
With some careful planning and thought put in the early stages, small business owners can create a fantastic website using a website builder. There are many benefits to using a website builder for small business websites. Website builder tools are easy to use, offer a wide variety of customization options and most importantly save time.